Basshunter is a Swedish record producer and DJ. His style of music falls under the dance/electronic genres therefore is fitting to analyse for my own work. He is most well known for the songs 'All I ever wanted', 'Dota' and the below 'Now you're gone'.
From looking at the front cover, what appears to be most striking is the use of the direct gaze, by Basshunter himself. The effect of this is that it presents an intimidating and powerful presence which correlates to the genre as being heavy with lots of hard hitting drops. The shot itself is taken from the shoulders up, therefore it focuses itself on the intense facial expression rather than his body, as to not sexualise him. The use of the solid black jacket also helps with this as it presents a futuristic style rather than showing lots of skin. The effect of him filling the majority of the frame is that it encourages the artist to be the main feature and focus, unlike a band cover. However, this is in contrast to many other electronic/dance artists, which aim to focus more on the music, than the artist/DJ themselves. Another main feature of this cover is the statement writing at the top. The use of the solid white block font is both strong and striking. Its boldness suggests that Basshunter has a strong presence who produces male focused music. This style and manner is a consistent feature throughout all his work as the featured font is continuously used for his other single covers, as shown on the promotional sticker. What is also a consistent style is the use of the strobe light effect. This directly relates to his genre of dance/ electronic as often this taste of music is played within both nightclubs and parties. The main colour choice of the green strobe light effect follows with the masculine and strong presence of the rest of the cover as well as presents a futuristic vibe.
The purpose of the inside booklet is to inform the reader. When looking through Basshunter's, it included, pictures, song lyrics, contact information and the names of those who helped with the album. The continuous style of the green warped lines and strong block white writing is used throughout the booklet to keep it both professional and to be easy on the eyes to the reader. By including all the song lyrics, allows the buyer to believe they are gaining more than just the music itself. It lets them become a bigger part of the music, encouraging them to then learn the words. Although there are some images of Basshunter included, others show a selection of women. As shown from the above image, it portrays women in a sexual light as something to look at. The location of the beach scene is a typical clubbing resort for those 18+ at places such as Malia and Magaluf, where traditionally dance/electric music is most played.
The disk itself is both simple, yet striking. By following the green theme throughout the digipack keeps it professional. However, for the CD, they have used a different shade of green which presents a more summer/ beach vibe. This theme was also portrayed within the inside booklet. The use of the solid colour allows the writing to then be made a main focus. This is clear when looking at the word 'Basshunter' in solid white which is then vibrantly striking.
Typically, the back cover follows the same style and theme as the rest of the digipack. The back cover included titles such as 'Special Content' and 'Bonus Tracks' to encourage the public to buy the album as they will believe they are gaining more. As previously mentioned, the general style and appearance of the album is both strong and masculine whilst also sexualising women. This is common within the genre and aims itself towards the male market.
What I have found by looking at this digiopack is it is essential to keep to a continuous style and font. The benefits of this is that it gives a more professional look and keeps everything simple. Another area in which I have learnt is that by keeping it simple, allows the more important features to be made the main focus point and to appear more striking.
Heidi Nockels
From looking at the front cover, what appears to be most striking is the use of the direct gaze, by Basshunter himself. The effect of this is that it presents an intimidating and powerful presence which correlates to the genre as being heavy with lots of hard hitting drops. The shot itself is taken from the shoulders up, therefore it focuses itself on the intense facial expression rather than his body, as to not sexualise him. The use of the solid black jacket also helps with this as it presents a futuristic style rather than showing lots of skin. The effect of him filling the majority of the frame is that it encourages the artist to be the main feature and focus, unlike a band cover. However, this is in contrast to many other electronic/dance artists, which aim to focus more on the music, than the artist/DJ themselves. Another main feature of this cover is the statement writing at the top. The use of the solid white block font is both strong and striking. Its boldness suggests that Basshunter has a strong presence who produces male focused music. This style and manner is a consistent feature throughout all his work as the featured font is continuously used for his other single covers, as shown on the promotional sticker. What is also a consistent style is the use of the strobe light effect. This directly relates to his genre of dance/ electronic as often this taste of music is played within both nightclubs and parties. The main colour choice of the green strobe light effect follows with the masculine and strong presence of the rest of the cover as well as presents a futuristic vibe.
The purpose of the inside booklet is to inform the reader. When looking through Basshunter's, it included, pictures, song lyrics, contact information and the names of those who helped with the album. The continuous style of the green warped lines and strong block white writing is used throughout the booklet to keep it both professional and to be easy on the eyes to the reader. By including all the song lyrics, allows the buyer to believe they are gaining more than just the music itself. It lets them become a bigger part of the music, encouraging them to then learn the words. Although there are some images of Basshunter included, others show a selection of women. As shown from the above image, it portrays women in a sexual light as something to look at. The location of the beach scene is a typical clubbing resort for those 18+ at places such as Malia and Magaluf, where traditionally dance/electric music is most played. 
The disk itself is both simple, yet striking. By following the green theme throughout the digipack keeps it professional. However, for the CD, they have used a different shade of green which presents a more summer/ beach vibe. This theme was also portrayed within the inside booklet. The use of the solid colour allows the writing to then be made a main focus. This is clear when looking at the word 'Basshunter' in solid white which is then vibrantly striking.
Typically, the back cover follows the same style and theme as the rest of the digipack. The back cover included titles such as 'Special Content' and 'Bonus Tracks' to encourage the public to buy the album as they will believe they are gaining more. As previously mentioned, the general style and appearance of the album is both strong and masculine whilst also sexualising women. This is common within the genre and aims itself towards the male market.What I have found by looking at this digiopack is it is essential to keep to a continuous style and font. The benefits of this is that it gives a more professional look and keeps everything simple. Another area in which I have learnt is that by keeping it simple, allows the more important features to be made the main focus point and to appear more striking.
Heidi Nockels
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